Australian beef has made its way onto Canadian store shelves at prices significantly lower than Canadian beef.
While some producers express concerns about their products being undersold, certain consumers are pleased to have a more affordable option available.
According to Tyler Fulton, president of the Canadian Cattle Association, the availability of Australian beef has been known for some time, particularly for steak cuts.
Fulton explained to CBC Saskatchewan that various factors contribute to the price gap between Australian and Canadian beef. He highlighted the grass-based production system of Australian beef, which results in a leaner product with less marbling, making it less preferred in Canada compared to the domestically produced beef.
Another significant factor is the use of a “loss leader” tactic by retailers.
Tyler Fulton, president of the Canadian Cattle Association, notes that Australian beef is addressing a gap in the Canadian market. (Google Meets)
Australia gained increased access to the Canadian beef market in 2018 with the implementation of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).
Fulton highlighted the mutual benefits of the agreement, offering Canada improved market access in countries like Japan and Vietnam.
He emphasized the temporary nature of the need for imported beef to fill a supply gap, underscoring that Canadian producers are not greatly concerned about Australian beef’s presence due to quality differences.
CBC News engaged with shoppers at Loblaws-owned Real Canadian Superstore and Independent Grocer in Regina to gather consumer perspectives on the matter.
Karen Novak, a shopper, mentioned adjusting her diet due to the high beef prices, indicating beef as a luxury item for her.
Conversely, Jordan Fieseler opts to purchase beef in bulk from local producers rather than considering imported alternatives.
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