A site in Alberta recognized by UNESCO as a World Heritage Site is experiencing increased attention following a mention on a popular American TV show, with hopes for a busy summer season. Head-Smashed-In Buffalo Jump was featured in an episode of the acclaimed TV medical drama series, “The Pitt.” The character Dr. Michael (Robby) Robinavitch, portrayed by actor Noah Wyle, expressed interest in visiting the landmark located in the foothills of the Canadian Rocky Mountains. The site, situated approximately 150 kilometers south of Calgary, was historically used by Indigenous groups to drive bison herds over a cliff for hunting purposes.
The interpretive center at Head-Smashed-In Buffalo Jump, built into the sandstone cliff with cascading floors, delves into Blackfoot culture, local ecology, and archaeological discoveries, leading visitors on a trail along the cliff top. Quinton Crow Shoe, the marketing lead for the site, mentioned an increase in visitor interest post-mention on the TV show, leading to a surge in social media and email engagement. Crow Shoe expressed gratitude for the attention generated by the show and anticipates a rise in visitor numbers during the peak season from May to September.
In addition to the TV show’s impact, promotions like discounts through the national Canada Strong Pass have contributed to the site’s popularity. Crow Shoe highlighted the collaborative nature of attractions in southern Alberta, including Writing-on-Stone Provincial Park and Waterton Lakes National Park, aiming to encourage visitors to explore the region comprehensively. Alberta’s tourism agency, Travel Alberta, capitalized on the show’s mention by releasing a promotional video featuring the characters against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs.
Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, emphasizing the global impact of Alberta’s historical sites and cultural heritage. The site, designated a World Heritage Site in 1981, typically attracts around 60,000 visitors annually. The positive reception and continued interest following the TV show’s mention suggest a promising outlook for increased tourism and engagement with the region’s attractions.