The Winter Olympics in Milan Cortina have not only showcased incredible athletic performances but have also surprised fans with reasonable food prices. The event has already kicked off ahead of the official opening ceremony scheduled for Friday.
Team GB is aiming to outperform their previous Winter Games success in Beijing, where they secured a gold and silver medal. UK Sport has set a target of winning between three and seven medals at the current Winter Olympics.
Viewers will be following the competitions closely, with broadcasts available on BBC and TNT Sports. Attendees at the Winter Olympics have commended the event for its affordable food options, a rare find compared to the typically high prices at major sporting events.
While inflated food and drink prices are common at such events, social media posts have highlighted the Winter Games’ more budget-friendly offerings. For instance, an nduja pizza is priced at around £7.82, with margherita, ham and cheese, and vegetarian pizzas all priced at £6.95. Similarly, an americano coffee or hot tea costs £2.62, while prosecco and a spritz cocktail are priced at £6.95 and £7.82, respectively.
For snacks, visitors can choose from crisps for £2.61, popcorn for £2.17, candy for £1.74, assorted muffins for £3.04, and a gluten-free brownie for £3.48. Additionally, burgers like cheeseburger, cheese and bacon burger, chicken burger, and vegetarian burger are all priced at £8.69, and a classic hot dog costs £6.95.
The affordable prices at the Winter Olympics have garnered praise on social media, with users expressing astonishment at the reasonable costs. Comparisons to prices at other events, particularly in England and the United States, further highlight the perceived value of the food offerings at the Winter Games.
The Milano Cortina 2026 Winter Olympics, taking place from February 6-22, can be enjoyed by fans through over 850 hours of live coverage on discovery+ via Prime Video. Subscribing to the £3.99 discovery+ Entertainment package during the Games will grant access to TNT Sports 2 for continuous Olympic coverage.