Fez, a Hidden Gem in Morocco Away from the Crowds
When travelers envision Morocco, the bustling city of Marrakech often comes to mind. However, Fez presents a quieter yet equally captivating alternative. Situated in northern inland Morocco, Fez, the country’s oldest imperial city established in 808 AD, is renowned as Morocco’s cultural and spiritual core. Nicknamed the “Athens of Africa,” Fez boasts a labyrinth of narrow streets, historic mosques, royal palaces, and ornate madrasas, offering a glimpse into a world where tradition and craftsmanship thrive.
Unlike Marrakech, Fez provides a more tranquil and authentic experience, with locals outnumbering tourists in certain areas of the medina. Recently gaining attention as one of Condé Nast Traveller’s “Best Places to Go in 2026,” Fez remains an accessible destination, with return flights from London available for as low as £30. For travelers seeking a culturally rich experience without the hustle and bustle of major tourist spots, Fez emerges as the ideal destination before it becomes a mainstream choice.
Fez is best explored by starting at Fes el Bali, the ancient city recognized as the world’s largest UNESCO-listed medina. This vibrant area immerses visitors in a world where daily life unfolds in narrow alleyways filled with colorful spice stalls, traditional bakeries, and artisan workshops. To enhance the exploration, guided walking tours, such as those offered by GetYourGuide, provide valuable insights into Fez’s landmarks, including the Nejjarine Fountain, the Chouara Tannery, and the historic University of al-Qarawiyyin.
Accommodations in Fez, such as the traditional riads like La Maison Bleue, offer an opportunity to experience the city’s architectural heritage firsthand. These riads feature intricate tilework, carved plaster, and authentic Moroccan design elements, providing a unique stay within the medina’s labyrinth. Additionally, Fez’s culinary scene, especially the Fassi cuisine, offers a delightful blend of flavors that can be savored at establishments like L’Amandier, known for its picturesque views and fusion dishes.
For a hands-on cultural experience, visitors can participate in activities like local cooking classes or artisan workshops, where they can create their own mosaic tiles, a craft deeply embedded in Fez’s identity. Beyond the city, Fez serves as a gateway to explore the diverse landscapes of northern Morocco, including the enchanting “Blue Pearl” town of Chefchaouen in the Rif Mountains.
Spring and autumn are recommended as the best times to visit Fez, offering pleasant weather for exploration. With its rich cultural heritage, authentic experiences, and growing popularity, Fez presents a unique opportunity to discover a hidden gem in Morocco before it gains widespread recognition. Low-cost flights and a myriad of activities make Fez an attractive destination for travelers seeking an immersive and genuine travel experience.