A massive sugar sculpture resembling London’s famous Tower Bridge has been unveiled. The intricate artwork, replicating one of the UK’s beloved landmarks, was meticulously crafted using over 25kg of sugar, equivalent to nearly 100,000 calories. Unlike the original bridge that took eight years to construct, this stunning replica required more than 150 hours to complete and includes intricate details such as the two towers and the open-air walkway.
Standing nearly two-and-a-half-feet tall, the sculpture boasts delicately designed windows, doors, and suspension rods. Artist Michelle Wibowo meticulously studied the bascule and suspension bridge architecture, sketched various features, and then brought to life the nation’s favorite bridge.
Commissioned by Kellogg’s as part of the ‘Reductive Art Exhibition – a story of salt and sugar,’ the sculpture showcases the company’s dedication to reducing salt and sugar content in its cereals by 18% and 23% respectively over the past decade.
Wibowo expressed her excitement about creating a piece entirely from sugar for the exhibition, highlighting the research involved in Tower Bridge’s design history. The free exhibition will take place in London and Paris, starting on September 8th and 9th at gallery@oxo. It will feature a collection of sugar and salt sculptures, salt sketches, and animations by renowned artists like Quentin Devine, Gala Bell, Bashir Sultani, and Tim Simpson.
A spokesperson from Kellogg’s emphasized the brand’s commitment to promoting healthier breakfast choices through the Reductive Art Exhibition. They stressed the company’s efforts in enhancing recipes to offer consumers more of what they desire and less of what they do not, without compromising on taste by avoiding artificial sweeteners.
The exhibition aims to visually represent Kellogg’s journey in reducing salt and sugar across its cereal range while maintaining the delicious flavor that customers appreciate.