In Guelph, a unique blend of lawn bowling, beer, music, and summer evenings has captured the public’s interest. The downtown establishment, Brothers Brewing, faced challenges due to a major construction project that hindered their summer patio opening and reduced foot traffic. To combat this decline, they collaborated with the Guelph Lawn Bowling Club to introduce a beer garden, which has proven to be a success for both entities.
Colton Proveau, co-owner of Brothers Brewing, expressed the necessity of this partnership as their brewery sales plummeted by around 50 percent. Despite the hardships faced, Proveau acknowledged the silver lining brought about by the beer garden idea at the bowling club, emphasizing the creativity born out of adversity.
The President of the lawn bowling club, Blake Skinner, highlighted the positive impact of the beer garden, attracting newcomers to the sport and enhancing the overall experience. Proveau expressed optimism about the future of this collaboration, intending to continue it annually if it remains well-received.
Local residents, Mathew and Jenna Holdom, shared their enthusiasm for the new beer garden, which prompted them to try lawn bowling for the first time. They plan to support the initiative throughout the ongoing downtown construction phase. Similarly, long-time lawn bowler Emily Gibson praised the addition of the beer garden, noting the increased turnout and the positive atmosphere it has brought.
Gibson also noted the diversification of lawn bowling participants, welcoming younger individuals to ensure the sport’s longevity. The initiative has not only revitalized the brewery’s business during the construction but has also introduced a new demographic to the traditional sport.
Overall, the beer garden at the Guelph Lawn Bowling Club has not only provided a refreshing escape from the construction woes but has also fostered a sense of community, fun, and inclusivity, setting the stage for potential long-term partnerships and growth.