A novel fundraiser has emerged following Prime Minister Mark Carney’s mention of the term “hydronym,” aiming to promote Lake Ontario’s conservation and raise awareness. London, Ont., clothing brand Branded By Collins has introduced T-shirts featuring the slogan, “My hydronyms are Lake & Ontario,” with a portion of the sales benefiting Swim Drink Fish Canada. This Toronto-based charity is dedicated to safeguarding the lake’s cleanliness and ensuring public engagement.
Gregary Ford, the vice-president and waterkeeper of Swim Drink Fish Canada, expressed enthusiasm over the increased focus on Lake Ontario and the community’s growing pride in it. The concept for the campaign arose after U.S. President Donald Trump proposed renaming Lake Ontario to Lake America during recent trade disputes between the two nations.
Carney swiftly responded to Trump’s suggestion through a social media post, stressing the historical significance of the name “Lake Ontario” and its long-standing tradition. The term “hydronym” garnered significant attention online following Carney’s use of it, prompting individuals like Ford to explore its meaning despite their involvement in water-related work.
Lake Ontario, known for its designation as one of the Great Lakes, borders Ontario and New York. Its name originated from the Huron-Wendat term “oniatarÃ:io,” signifying “lake of shining waters.” Established in 1867, the province of Ontario drew inspiration for its name from this magnificent body of water.
Political leaders from both Canada and the United States condemned Trump’s executive order proposing the renaming of Lake Ontario. Ontario Premier Doug Ford displayed a sign in Winona affirming the lake’s identity as “Lake Ontario, now and always,” aligning with the widespread opposition to the renaming proposal.
Branded By Collins initiated the production of the T-shirts following a collaboration with public relations firm Curious Public. Managing partner Steve Ryall reflected on the company’s Canadian pride and eagerness to support the cause, particularly given the ongoing trade uncertainties between the two nations.
The merchandise range of the “hydronym” campaign has expanded from hats to include T-shirts, sweaters, and hoodies in various colors. A portion of the proceeds from each sale, ranging from $30 to $50, is allocated to the non-profit organization. The campaign aims to enhance public understanding of Lake Ontario’s heritage, ecological significance, and the importance of conservation efforts amidst environmental challenges such as climate change and invasive species.
Gregary Ford emphasized the necessity for collective action to protect Lake Ontario, highlighting the pressing issues it faces. He underscored the campaign’s role in fostering pride in Canadian heritage and fostering a deeper connection with the lake’s Indigenous heritage and ecological importance. Ford expressed optimism that the campaign would inspire more individuals to engage in efforts to safeguard the lake for future generations.