Consumers gearing up for the upcoming Prime Day sales event need to be cautious to avoid falling victim to cyber scams. Cybercriminals are on the lookout for opportunities to deceive shoppers through fake promotions, phishing attempts, and counterfeit websites, aiming to swindle personal information and payment details. Security analysts are cautioning that Prime Day serves as a prime target for scammers due to the high-pressure shopping atmosphere it creates.
According to findings by Check Point’s security team, a significant number of new Amazon-related web domains—6,843 in total—were registered worldwide between December 2025 and the past month. Notably, there was a sharp increase in April, with a staggering 1,446 new domains established within that month alone.
The surge in new domains during April raises concerns as fraudsters can exploit this period to establish “aged” malicious domains, making them appear more authentic and evading detection before Prime Day commences.
While a majority of these domains are safe, Check Point’s research revealed that approximately one out of eleven newly created Amazon-themed domains were either identified as malicious or flagged as suspicious.
Check Point emphasized that Prime Day scams are successful because they closely mimic regular shopping behavior, utilizing familiar branding, convincing checkout processes, delivery notifications, and last-minute urgency tactics.
To avoid falling prey to scams during Prime Day, shoppers are advised to take certain precautions. Firstly, it is crucial to verify the legitimacy of any website by scrutinizing the URL before entering any sensitive information. Check Point warned against fraudulent domains that closely mirror Amazon’s official URL, advising vigilance for extra characters, hyphenated brand names, or unusual domain endings like .top or .online.
Additionally, consumers should refrain from clicking on links received via emails, text messages, or social media posts. Instead, it is recommended to access Amazon’s website directly by typing the address into the browser. Suspiciously cheap deals, refund claims, or urgent offer expiration alerts should raise red flags as these are common tactics used by scammers to rush individuals into hasty decisions.
Another prevalent scam tactic involves fake notifications about Prime accounts being suspended. If a message indicates that immediate action is required to prevent account closure, it is advisable to verify the information directly through Amazon’s official channels.
By following these vigilant measures, shoppers can partake in Prime Day festivities without falling victim to deceitful schemes. Prime Day is scheduled to take place from June 23 to June 26, with Express.co.uk offering comprehensive coverage of the event’s noteworthy deals and offerings.