Meta, the company behind Facebook, is developing an artificial intelligence (AI) “clone” of its founder Mark Zuckerberg for staff interaction. The AI version of Zuckerberg, a lifelike 3D representation of the 41-year-old, will be utilized by employees to discuss work-related issues, designed to mimic his behaviors and public statements. Zuckerberg is reportedly actively involved in training this AI replica as part of Meta’s efforts to advance the use of Artificial Intelligence, with the project currently in its early stages.
However, concerns have arisen among employees that this AI initiative might lead to job reductions, a trend that has been observed across Silicon Valley. Zuckerberg aims to foster a stronger connection between employees and himself and the company through this “CEO agent,” according to sources cited by the Financial Times.
In a related move, Meta recently prohibited law firms from advertising on its platforms seeking clients for lawsuits related to social media addiction. The company stated that it would not permit trial lawyers to profit from their platforms while simultaneously claiming harm caused by them.
Social media giants like WhatsApp, Instagram, and Facebook have faced legal actions in recent times over allegations of failing to shield users from the adverse impacts of social media. A California judge ruled in favor of a 20-year-old woman, ordering Meta and YouTube to pay millions in damages for allegedly designing their platforms to engage young users without regard for their well-being. The woman, known by her initials KGM, testified about her social media addiction from childhood, contributing to her mental health challenges. Jurors recommended additional punitive damages, accusing the companies of acting with malice, oppression, or fraud in harming children.
Meta and YouTube have disputed the verdict and expressed intentions to explore legal options, including potential appeals. In a separate case in New Mexico, a jury found that the company’s actions harmed children’s mental health and safety, violating state law.